Proofpoint Marketing, Author at Proofpoint Marketing

Ep. 10 Jaclyn Mullen – The Proof is in Optimizing Email Sequences

Marketers tend to focus on customer acquisition, but often the onboarding process is forgotten. Well, Jaclyn Mullen is here to tell us why onboarding is

July 29, 2021

Episodes, Podcast

Ep. 9 Udi Ledergor – The Proof is in Thinking Outside the Box

This episode was a real treat. Not only because we got to talk about the real impact of Superbowl ad for a B2B brand, but

July 21, 2021

Episodes, Podcast

Ep. 8 John Rougeux – The Proof is in Designing a New Category

We liked our conversation with James so much that we decided to talk about category design again. This time with John Rougeux - VP of

July 14, 2021

Episodes, Podcast

Ep. 7 James Ricks – The Proof is in Creating a Category

Category design has been a hot topic lately, but the idea has really been around for a long time prior to that with Al Ries

June 30, 2021

Episodes, Podcast

Ep. 6 Johnas Street – The Proof is in the Social Media Strategy

Getting executives involved in enterprise social media and demand generation initiatives has always been difficult. Well today, we are talking to Johnas Street about how

June 23, 2021

Episodes, Podcast

Ep. 5 Tim Brown – The Proof is in the Referral Partnership

B2B influencer marketing has been all the rage lately, and we dove into taking advantage of this newer channel in the B2B space with our

June 16, 2021

Episodes, Podcast

Ep. 4: Andrei Zinkevich – The Proof is in the Systemized Approach

We’re diving deep into ABM with Andrei Zinkevich. And no, we’re not talking about expensive ABM tech stacks and intent-based display ads. We’re talking about

June 9, 2021

Episodes, Podcast

Ep. 3 Jason Bradwell – The Proof is in the Podcasting Relationships

On today's episode, we dive into all things sports, theatre and podcasting with the amazing Jason Bradwell, Sr. Director of Marketing at Deltatre. As Jason