Blog
Ep. 34 Sam Gupta – Content Creation as a Marketing Tool
Sam Gupta began his career as an expert in B2B sales, and is currently the Principal Consultant of ElevatIQ, an independent Elevated Resource Planning and Digital Transformation Consulting firm. This week, we’re changing pace as we speak to an expert outs
EP 33 Melissa Moody – Lightning Strikes & Scrappy Teams – Bringing a New Category and Brand Vision to Fruition
Brand vision, hard work and “a-ha moments” all play into the success of an early-stage tech startup. But how does a company thrive in the early stages when a vision exists, but the solution is not so clear? In this week’s episode, we welcome Melissa Moody
Ep. 32 Carter Severns – Mastering The Controlled Chaos of an Early-Stage Startup
In this week’s episode, we welcome Carter Severns, Vice President of Marketing at Place, for a chat on the unique workflow challenges presented when working in a startup, as well as the opportunities to establish leadership and when you should outsource w
Ep. 31: Proofpoint POV – Build Your Customer Research Muscle by Making the Most of Customer Reviews
In this POV episode, we revisit “Ep. 21 Ryan Gibson – Customer Research Drives Revenue Growth” to explore even deeper insights to engage with in the B2B marketing space.
Ep. 30 Corey Brown – More Than Memes: Content Strategy Attuned to Targeted Business Goals
In this week’s episode, we welcome guest Corey Brown, current Head of Marketing at risk3sixty, for an eye-opening chat on the “power of the pivot”, and the opportunities that reveal themselves when we can accurately read the story behind the data and chan
Ep. 29 Adam Shaw – No Budget, No Problem: Running Paid Media with a Small (But Mighty) Team
In this episode, join us for a case study in making the most of the tools in front of you … and, of course, the talented people at your side.
Ep. 28 Winona Rajamohan – A Content Machine That Puts Your Customers at the Center of the Story
In this episode, guest Winona Rajamohan discusses the mindsets, toolsets and skillsets that go into content repurposing, and what the newsroom taught her about marketing.
Ep. 27 Mark Raffan – Content Marketing Strategies that Tap into the Power of Persuasion
In this episode, Mark Raffan of Negotiations Ninja, a prolific content creator and strategist, introduces us to the negotiation processes and concepts that not just lead to great projects, but robust, enduring relationships with other professionals and cr
Ep. 26 Nick Bennett – How a Focus on Personal Brand Can Accelerate Growth and Retention
In a conversation that’s been a year in the making, Nick Bennett of Alyce breaks down his philosophy on all things “personal brand” – what it really means, why it’s crucial, and how it’s made him a top content creator on LinkedIn.
Ep. 25 Mason Cosby – A Virtual Event that Drives Pipeline and Influences an Acquisition
In a sea of marketing agencies, or many other service providers for that matter, the most common value prop is “we won’t screw you over” or “we actually do what we say we are going to.” Neither of these is a great way to go-to-market. What is a great way,
Ep. 24 Mark Colgan – Proven Outreach Strategies to Speak on Podcasts and Drive Revenue
Getting interviewed on podcasts is just as impactful, if not more, as guest blogging was in 2015. You can drive tangible business impact through strategic outreach. This For this episode, we had Mark Colgan on the show, to talk about how to choose the rig
Ep. 23 Maeva Cifuentes – SEO That Drives Revenue and Doesn’t Just Check a Box
SEO is a fairly broad topic, but at the end of the day, whether we are optimizing for site speed or writing content, there should always be some sort of business objective driving the activity. We sat down with Maeva Cinfuentes of Flying Cat Marketing to
Ep. 22 James Furbush – How to Punch Above Your Weight Class as a Team of One
As a small team, you are often competing against much larger and more well funded teams. This is especially true in terms of content. Leveraging a podcast as a foundational asset can be a very efficient way to feed a variety of content types.
Ep. 21 Ryan Paul Gibson – Customer Research Drives Revenue Growth
Know your customer! This is something we hear all the time, but in most cases we don’t define what this really means or how to effectively do it. In this episode, we dive deep into how to conduct customer research, with Ryan Paul Gibson of Content Lift, a
Ep. 20 Steve Watt – Real Business Outcomes from Social Selling
Is there a single CEO or sales leader out there who wouldn’t want to see their sellers hit 160% of quota? Well that’s exactly what SAP, a client of Seismic’s was able to achieve by going all in on social selling. Steve is the Director of Marketing for Sei
Ep. 19 Jonathan Morgan – Demand Capture vs. Demand Creation
Want to increase your inbound revenue by 70% next year? Then you may want to listen to this conversation with Jonathan Morgan, the Director of Sales and Marketing Ops at AchieveIt. To do this, they were able to increase contract values by 30% and increase
Ep. 18 Camille Trent – Driving High Intent Leads With Repurposed Webinar Content
Content repurposing. Everyone is talking about it. I think we all understand the general concept: Create content in one format and then chop it up into micro content in a variety of other formats. The details of how to do this are a bit more elusive. List
Ep. 17 Angela Labrozzi – Building a Channel Partner Program
How great would it be if you had certified brand evangelists that consistently touted your software product? Well effectively creating a channel partner program will create just that. Finding super user consultancies or agencies can go a long way to drive
