Blog
How to conduct effective customer interviews
“Talk to your customers!” You hear/see this advice from all the B2B marketing influencers out there. This is great advice – I firmly agree with
You don’t need a content strategy; You need a content framework
What’s the difference between a strategy and a framework? Sounds like semantics and jargon, right? But ask yourself, when was the last time you have
Ep. 4: Andrei Zinkevich – The Proof is in the Systemized Approach
We’re diving deep into ABM with Andrei Zinkevich. And no, we’re not talking about expensive ABM tech stacks and intent-based display ads. We’re talking about getting your hands dirty, figuring out your real ICP and aligning your sales and marketing teams around them, ABM.
Ep. 3 Jason Bradwell – The Proof is in the Podcasting Relationships
On today’s episode, we dive into all things sports, theatre and podcasting with the amazing Jason Bradwell, Sr. Director of Marketing at Deltatre. As Jason says, the company “is the best kept secret in sports broadcasting.”
Ep. 2 Moira van den Akker – The Proof is in the ABM Pilot
In this episode, we talk with Moira van den Akker about ABM—Account Based Marketing—something that’s all the rage these days. Take a listen to learn what real ABM orchestration looks like. In Moira’s case, her ABM pilot drove 3 new pipeline opportunities
Ep. 1 Brooklin Nash – The Proof is in the Content Audit
Brooklin Nash, Head of Content at SalesHacker, shares how he launched an SEO audit and gap analysis in his first 6 months at Sales Hacker. Following his first round audit, he saw a 40%+ growth in organic traffic and 35%+ growth in overall organic sessions.
The Proofpoint Marketing Hiring Process
There are a hell of a lot of reasons to want to work for Proofpoint Marketing beyond the convenience of a remote work setting and
Welcome to Show Me The Proof, Get To The Point!
Welcome to Show Me The Proof, Get To The Point, the B2B marketing podcast where we show you the PROOF in the form of case
Get To Know: Kris
We’re pretty lucky to have Kris (They/Them) on our team. They’re smart, incredibly hard-working, and a passionate salesperson. Kris is a great conversationalist and loves
Get To Know: Mary Ann
Get to know Mary Ann Borer, our newest Proofpointer and 4-time Jeopardy Champion! She’s joining the team as our Paid Media Program Manager.
Why Your Agency Can’t Afford to Skip Lookback Meetings
No doubt, the end of a project is a unique and anticipated time. The team is catching their breath, and taking time to let their
Making Strong Connections As A Remote Worker
Every remote worker is unique. You may be just transitioning to this kind of set-up, a seasoned pro with remote culture background, or even working
Favorite Books from the Proofpoint Marketing Team
We asked our Proofpointers to share a selection of their favorite books, and man is this crew a smart, well-read bunch! We’ve put together a
Building Remote Client Relationships
Hi! I’m a digital account manager with 16 years of experience, five of them in a remote office setting. Even when I worked in an
Internal Client Relationship Tracking at Proofpoint
Agency-client relationships, especially long-term, evolve, and are layered with ever-changing information. The client’s industry landscape changes. Their teammates may come or go. New goals and
“Value” is No Longer Valuable
Simon Sinek famously said “start with why.” We all owe it to ourselves to define our personal why. Why are we doing what we’re doing? Why are we looking to add value? And then let’s define the who: who do we want to add value for?
5 Advantages to Working with a Remote Digital Marketing Agency
In the past fifteen years, the number of people who work from home has increased by 140%! Additionally, over 4.3 million Americans work from home
Celebrating World Beatles Day
Yes, we know there’s practically a day of the year for just about everything out there! So why not celebrate arguably some of the best
