Blog
Proofpoint Brand Promises
A brand promise is the perceived value or experience that customers can expect when they interact with a company. It is at the heart of
We were built for this.
We were built for this: Lessons learned during a family crisis, and how they apply to Covid-19 Quanrantine We were built for this. It may
Software is a Commodity: How to Cut Through The Clutter With SaaS Marketing
Software is a Commodity. If you don’t believe me, take a look at the latest Martech Landscape graphic. There are over 8,000 tools on that
Introducing the New Proofpoint: We’re Moving Forward
Over the past year, we decided to take a hard look at our brand. For a while, it just didn’t feel quite right. It looked
Home is Where the…Everything Is!
I’ve been working from home for about 5 years, or roughly a third of my professional career. I made the decision to choose the #remoteworklife
The Right Way to Cut Digital Advertising Budgets
Budget cuts are no fun, especially when they are caused by an unprecedented global pandemic and economic crisis. However, budget cuts also bring an opportunity
Leading with Empathy: Supporting your stakeholders through challenging times (COVID-19 Edition)
In times like these, it’s easy to get lost in self-despair and our own stress and anxieties. But if you’re an entrepreneur, a business leader; if you have people that work for you or report to you–NOW is the time to lead with empathy.
Why you should double down on digital marketing right now (COVID-19 Edition)
Why you should be focusing on digital marketing right now during the COVID-19 pandemic.
An Ode to Working from Home with Kids (#WFHWK)
Working from home with kids is being ok with toys, puzzles and books on the living room floor–more than usual, that is. It’s trying to
Yes: Keep Marketing During the COVID-19 Pandemic!
As marketers, salespeople and business owners, we need to keep things going the best we can, even during COVID-19.
Get to Know: Kristen Kelly
We’re pretty lucky to have Kristen on our team. She’s smart, perceptive, incredibly hard-working, and a top-performer. She’s also a great conversationalist, a wonderful listener
4 Tips to Help Your Sales Team Benefit from Leveraging Social Media
The newest buzzword in B2B marketing, Social Selling, is the process that sales teams use to target, build rapport and win prospects within their digital network. Considered by some to be the newer, smarter alternative to cold calling, Social Selling has picked up speed thanks to its seamless integration with social media and its relational foundation.
Your business is your baby, and our baby helped us to start our business
Lessons learned in building a business, inspired by our daughter.
Why we need more empathy in the workplace
According to the 2018 State of Workplace Empathy study, 96% of employees consider it important for employers to demonstrate empathy, and yet 92% believe this trait is undervalued in
Get to know: Gaby Israel Grinberg
We sat down with co-founder and VP of Client of Services Gaby Israel Grinberg to pick her brain and ask her some questions on life,
Get to know: Mike Grinberg
We sat down with co-founder and CEO Mike Grinberg to pick his brain and ask him some questions on life, family, career and of course
Taking time-off from work? No prob-llama!
One of the tenets of my company is to build a culture that allows our employees to grow and cultivate their careers, while also being able to take time off whenever and however they need. Which is why I chaperoned my daughter’s field trip to Lovable Llama Farm!
