Blog
Ep. 5 Tim Brown – The Proof is in the Referral Partnership
B2B influencer marketing has been all the rage lately, and we dove into taking advantage of this newer channel in the B2B space with our good friend Tim Brown, of Hook Agency.
How to conduct effective customer interviews
How to Conduct Effective Customer Interviews “Talk to your customers!” You hear and see this advice from every B2B marketing influencer out there. This is
You don’t need a content strategy; You need a content framework
You don’t need a Content Strategy; You need a Content Framework. What’s the difference between a strategy and a framework? Sounds like semantics and jargon,
Ep. 4: Andrei Zinkevich – The Proof is in the Systemized Approach
We’re diving deep into ABM with Andrei Zinkevich. And no, we’re not talking about expensive ABM tech stacks and intent-based display ads. We’re talking about getting your hands dirty, figuring out your real ICP and aligning your sales and marketing teams around them, ABM.
Ep. 3 Jason Bradwell – The Proof is in the Podcasting Relationships
On today’s episode, we dive into all things sports, theatre and podcasting with the amazing Jason Bradwell, Sr. Director of Marketing at Deltatre. As Jason says, the company “is the best kept secret in sports broadcasting.”
Ep. 2 Moira van den Akker – The Proof is in the ABM Pilot
In this episode, we talk with Moira van den Akker about ABM—Account Based Marketing—something that’s all the rage these days. Take a listen to learn what real ABM orchestration looks like. In Moira’s case, her ABM pilot drove 3 new pipeline opportunities
Ep. 1 Brooklin Nash – The Proof is in the Content Audit
Brooklin Nash, Head of Content at SalesHacker, shares how he launched an SEO audit and gap analysis in his first 6 months at Sales Hacker. Following his first round audit, he saw a 40%+ growth in organic traffic and 35%+ growth in overall organic sessions.
The Proofpoint Marketing Hiring Process
The Proofpoint Marketing Hiring Process There are a hell of a lot of reasons to want to work for Proofpoint Marketing beyond the convenience of
Welcome to Show Me The Proof, Get To The Point!
Welcome to Show Me The Proof, Get To The Point, the B2B marketing podcast where we show you the PROOF in the form of case
Get To Know: Kris
Get To Know: Kris Holmes (They/Them) We’re pretty lucky to have Kris (They/Them) on our team. They’re smart, incredibly hard-working, and a passionate salesperson. Kris
Why Your Organization Can’t Afford to Skip Lookback Meetings
Why Your Organization Can’t Afford to Skip Lookback Meetings No doubt, the end of a project is a unique and anticipated time. The team is
Making Strong Connections as a Remote Employee
Making Strong Connections as a Remote Employee Every remote worker is unique. You may be just transitioning to this kind of set-up, a seasoned pro
Favorite Books from the Proofpoint Marketing Team
Favorite Books from the Proofpoint Team We asked our Proofpointers to share a selection of their favorite books, and man is this crew a smart,
Building Remote Client Relationships
Building Remote Client Relationships Hi! I’m a digital account manager with 16 years of experience, five of them in a remote office setting. Even when
Internal Client Relationship Tracking at Proofpoint
Internal Client Relationship Tracking at Proofpoint Agency-client relationships, especially long-term, evolve, and are layered with ever-changing information. The client’s industry landscape changes. Their teammates may
“Value” is No Longer Valuable
Simon Sinek famously said “start with why.” We all owe it to ourselves to define our personal why. Why are we doing what we’re doing? Why are we looking to add value? And then let’s define the who: who do we want to add value for?
5 Advantages to Working with a Remote Digital Marketing Agency
5 Advantages to Working with a Remote Digital Marketing Agency In the past fifteen years, the number of people who work from home has increased
Celebrating World Beatles’ Day
Celebrating World Beatles’ Day – Spotify Playlist by Proofpoint Marketing Yes, we know there’s a day of the year for just about everything out there!
