Ep. 4: Andrei Zinkevich – The Proof is in the Systemized Approach
We’re diving deep into ABM with Andrei Zinkevich. And no, we’re not talking about expensive ABM tech stacks and intent-based display ads. We’re talking about getting your hands dirty, figuring out your real ICP and aligning your sales and marketing teams around them, ABM.
Ep. 3 Jason Bradwell – The Proof is in the Podcasting Relationships
On today’s episode, we dive into all things sports, theatre and podcasting with the amazing Jason Bradwell, Sr. Director of Marketing at Deltatre. As Jason says, the company “is the best kept secret in sports broadcasting.”
Ep. 2 Moira van den Akker – The Proof is in the ABM Pilot
In this episode, we talk with Moira van den Akker about ABM—Account Based Marketing—something that’s all the rage these days. Take a listen to learn what real ABM orchestration looks like. In Moira’s case, her ABM pilot drove 3 new pipeline opportunities
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Brooklin Nash, Head of Content at SalesHacker, shares how he launched an SEO audit and gap analysis in his first 6 months at Sales Hacker. Following his first round audit, he saw a 40%+ growth in organic traffic and 35%+ growth in overall organic sessions.
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