Blog
Ep. 4: Andrei Zinkevich – The Proof is in the Systemized Approach
We’re diving deep into ABM with Andrei Zinkevich. And no, we’re not talking about expensive ABM tech stacks and intent-based display ads. We’re talking about getting your hands dirty, figuring out your real ICP and aligning your sales and marketing teams around them, ABM.
Ep. 3 Jason Bradwell – The Proof is in the Podcasting Relationships
On today’s episode, we dive into all things sports, theatre and podcasting with the amazing Jason Bradwell, Sr. Director of Marketing at Deltatre. As Jason says, the company “is the best kept secret in sports broadcasting.”
Ep. 2 Moira van den Akker – The Proof is in the ABM Pilot
In this episode, we talk with Moira van den Akker about ABM—Account Based Marketing—something that’s all the rage these days. Take a listen to learn what real ABM orchestration looks like. In Moira’s case, her ABM pilot drove 3 new pipeline opportunities
Ep. 1 Brooklin Nash – The Proof is in the Content Audit
Brooklin Nash, Head of Content at SalesHacker, shares how he launched an SEO audit and gap analysis in his first 6 months at Sales Hacker. Following his first round audit, he saw a 40%+ growth in organic traffic and 35%+ growth in overall organic sessions.
The Proofpoint Marketing Hiring Process
The Proofpoint Marketing Hiring Process There are a hell of a lot of reasons to want to work for Proofpoint Marketing beyond the convenience of
Welcome to Show Me The Proof, Get To The Point!
Welcome to Show Me The Proof, Get To The Point, the B2B marketing podcast where we show you the PROOF in the form of case
Why Your Organization Can’t Afford to Skip Lookback Meetings
Why Your Organization Can’t Afford to Skip Lookback Meetings No doubt, the end of a project is a unique and anticipated time. The team is
Making Strong Connections as a Remote Employee
Making Strong Connections as a Remote Employee Every remote worker is unique. You may be just transitioning to this kind of set-up, a seasoned pro
Favorite Books from the Proofpoint Marketing Team
Favorite Books from the Proofpoint Team We asked our Proofpointers to share a selection of their favorite books, and man is this crew a smart,
Building Remote Client Relationships
Building Remote Client Relationships Hi! I’m a digital account manager with 16 years of experience, five of them in a remote office setting. Even when
Internal Client Relationship Tracking at Proofpoint
Internal Client Relationship Tracking at Proofpoint Agency-client relationships, especially long-term, evolve, and are layered with ever-changing information. The client’s industry landscape changes. Their teammates may
“Value” is No Longer Valuable
Simon Sinek famously said “start with why.” We all owe it to ourselves to define our personal why. Why are we doing what we’re doing? Why are we looking to add value? And then let’s define the who: who do we want to add value for?
5 Advantages to Working with a Remote Digital Marketing Agency
5 Advantages to Working with a Remote Digital Marketing Agency In the past fifteen years, the number of people who work from home has increased
Celebrating World Beatles’ Day
Celebrating World Beatles’ Day – Spotify Playlist by Proofpoint Marketing Yes, we know there’s a day of the year for just about everything out there!
6 Remote Work Tools to Help You Get Work Done Smarter, Faster, Better
6 Remote Work Tools to Help You Get Work Done Smarter, Faster, Better Whether you’re new to remote work or just need some help sifting
6 Management Tips to Prevent Team Burnout for Remote Employees
6 Management Tips to Prevent Team Burnout for Remote Employees Every company faces team burnout from time to time. And, it’s not something that will
Boosting Company Morale by Leading with Empathy
Boosting Company Morale by Leading with Empathy Now more than ever, leading with empathy and taking care of your employees is critical to the long-term
4 Ways to Relieve Work-Related Stress When You Work From Home
4 Ways to Relieve Work-Related Stress When You Work From Home No matter what field you work in, every job has elements that can lead
