Proofpoint Brand Promises

A brand promise is the perceived value or experience that customers can expect when they interact with a company. It is at the heart of a brand and should be reflected in all of a company’s internal and external touchpoints. At Proofpoint, we are here to serve our clients and help them reach their marketing goals.

Our Brand Promises are at the core of how we engage and interact with our clients. We strive to make their presence felt every single time we send an email, deliver a document, get on the phone or meet in person–and everything in between and beyond–when you’re working with one of our Proofpointers.

Business-Minded

We aren’t simply marketing experts–although we are pretty darn good at that. We are also curious about how your business works. We love learning why it exists and what it does. We love to dig into how the business makes money, and more importantly, how it stays profitable. We immerse ourselves in your business and learn everything we can about your industry.

Why should you care?

If you simply want an executional vendor that is going to press the right buttons and pull the right levers according to your strategy, then we’re not going to be the right fit fot you. If you want a strategic partner who is going to be an extension of your team, then our Proofpointers would love to learn about your business.

Results-Driven

Effective marketing is the convergence of efficiency and purpose. It isn’t simply about getting the best cost-per-lead, cheapest cost-per-click, or even the best ROI. All of those are simply metrics of efficiency. There also has to be purpose behind all marketing activities. It needs to marry up to overarching goals and objectives, which in turn requires a deep understanding of the business land and industry landscape.

Why should you care?

While data and analytics are at the core of everything we do, there are also things that can’t be easily measured, but that doesn’t necessarily mean they aren’t effective. We marry up your objectives with strategies and tactics we believe will drive profitable growth and we test and learn our way to success.

Quality-Oriented

We take pride in our work. We are meticulous and strive to ensure flawless execution. We have processes and tools in place to minimize mistakes and errors. We always prioritize quality over speed. We do not believe in cutting corners. We do not believe we can be results-driven without being singularly focused on quality. This shows in our strategic process, where we spend a considerable amount of time and effort on the discovery phase and strategic planning.

Why should you care?

We will spend your money as if it were our own. We will ensure that your brand is well represented in everything we deliver and in any advertising that we place for you.  

Client-Centric

We are here to serve you. Our business exists because our clients have chosen to work with us, and we DO NOT take that lightly. We will always try to put ourselves in your shoes when we work through difficult situations. We strive to understand the various group dynamics within your business and your teams. We focus on your personal goals as much as we do on your overarching business goals. We are always here to help.

Why should you care?

We think that if you’re working with an agency partner, being client-centric is kind of a biggie. We know that we may never be best friends with all our clients (and that’s ok). But we do want you to know that we’re here for you and we care about your success.

Let’s get to the Point ?

Dare we say we’ve been successful at executing on these promises? Check for yourself! And if you’re looking for a partner that sounds a lot like us, give us a shout!