Great Marketing Builds Relationships at Scale.
Our proven Relationship Velocity™ Framework ensures you have a deep understanding of your customers, so you can enable them to meet their success milestones faster.
DEFINE the relationships you want to build
The first step is to DEFINE the relationships that matter to your business. The DEFINE stage is about creating your Ideal Customer Profile (ICP) and Go-To-Market messaging.
Sound overwhelming? Don’t worry; we do all the heavy lifting and background research. We interview your current customers and internal stakeholders. We also do in-depth industry research and competitive analysis.
Here’s what we DEFINE about your ideal customers:
- Their job
- Their pain points
- Their emotional needs
- Their desired outcomes
- Their decision-making process
- Their research process
- Their content consumption patterns
Defining your ICP is vital to the development of your Go-To-Market strategy and strategic narrative. It’s the proof point behind your story and the bedrock of your unique point of view that your customers are searching for.
MAP how relationships are currently being built and identify the points of friction
Your ideal customers go through a complex buying journey before they’re ready to say yes to working with you. The earlier you join them in their journey, the sooner your influence begins.
The purpose of the MAP stage is to uncover the hidden decision-making processes of your ideal customers, outline your current brand touchpoints, and uncover gaps causing friction in your buying process.
Marketing’s job is to build relationships at scale.
Sales’ job is to turn those relationships into customers.
And customer success is everyone’s job–from the very first interaction with your company, to becoming a loyal customer and advocate of your brand.
The MAP stage ensures your prospects’ needs are met throughout their buying journey.
OPERATIONALIZE the strategy for sustainable, frictionless relationship building
Most marketing “strategies” don’t account for the logistics of implementation. Strategies without a strong tactical plan are worthless. And your team doesn’t need another strategy document collecting digital dust, leaving everyone unsure of what, why and how to execute. In that scenario, no one is clear on the objectives.
The OPERATIONALIZE stage cuts through inaction. This is where strategy and tactics are melded into one. We deliver a strategic plan backed by tactical framework documents, crafted for consistent implementation, and forged in the fire of practical experience.
From clearly outlined objectives to detailed channel-specific execution and measurement, your team knows what needs to be done and when. Everyone will be clear on who is responsible for delivery and accountable for results.
We call this the Activation Blueprint, which outlines how to reach, engage and nurture your ideal customers.
ACTIVATE the strategy with relationship-building experiences
Content is King–but all too often, it’s treated like a pauper: not regarded with the pomp and circumstance fit for royalty. When content isn’t prioritized as it should, this typically stems from a misunderstanding of customer needs. This leads to pitching products and services–rather than being of service.
The ACTIVATE stage is where your content strategy is finally given the royal treatment it deserves. Instead of focusing on poor product pitches, we help you create content experiences that position your team as trusted advisors. This approach focuses on helping your customers reach their success milestones with you as a partner.
These content experiences come in the form of courses, guides, podcasts, and events that build trust and allow you to influence your ideal customer’s buying decisions.
Finally, we partner with you to coach and activate your team as thought leaders and industry influencers.
GROW by optimizing and stacking experiences for relationship velocity
The GROW stage is where tested strategies and tactics are expanded. After proving out messaging, channels and distribution methods, we cut out the ineffective tactics and double down on what’s measurably working.
Here is our growth framework that expands revenue results:
- Focus on a few channels to start
- Test our assumptions about messaging and distribution
- Establish a performance baseline and standard optimization playbook
- Add a new channel to the mix
Real. Revenue. Results.
Your mission is to serve the market by reaching more customers. Our mission is to drive profitable growth for your business by helping you build relationships at scale.
Relationships lead to real revenue results.
That’s why we provide you with a dedicated team of talented marketers who are experts in understanding your needs and the needs of your customers and turn that knowledge into effective demand generation and pipeline. Our team works alongside yours to accelerate your sales pipeline and decrease the time to revenue.
Your Delivery Team
Our team has a unique mix of talent and expertise that fuels our approach to customer research, digital strategy, marketing analytics,
performance content and performance media.
THE HEAD OF CLIENT DELIVERY provides strategic oversight on each client account and is responsible for mentoring all Proofpointers delivering client work, while continuously evolving our collective expertise and pushing boundaries in our work.
THE HEAD OF CLIENT SUCCESS mentors all Account and Project Managers to provide our clients with a unique experience, rooted in cultivating strong client relationships and creating memorable experiences along every touchpoint.
THE DIRECTOR OF DEMAND GENERATION is responsible for setting the strategy and overseeing the tactics used to cultivate long-term relationships, both for our clients, as well as our clients' clients. They use a unique combination of skills, strategic knowledge and intuition to help our clients enter and succeed in new markets, and fine-tune their customer experience programs. The DDG is the “CEO” of their Delivery Pod at Proofpoint. They are responsible for the delivery and effectiveness of the work, as well as the profitability of the accounts, and they oversee and mentor each of the Performance Marketers on their team.
THE PROJECT MANAGER is responsible for planning and organizing all client work, while ensuring timelines and deliverables are met for everyone in their Delivery Pod. They are also a source of knowledge and truth for our clients and work to build trust and understanding across accounts.
THE PERFORMANCE CONTENT MARKETER is a master wordsmith and storyteller. They're responsible for planning, creating and distributing content (in all different forms) to attract and convert prospects into clients, and clients into raging advocates.
THE PERFORMANCE MEDIA MARKETER is responsible for the management and optimization of paid search, social and display campaigns. Working closely with their pod-mates, they determine distribution and amplification strategies that build relationships at scale.
While we do help our clients with their strategic narratives and go-to-market messaging, when it comes to a full branding design package, that isn’t in our wheelhouse (though we do admire that kind of talent and have some great recommendations if you need branding work done).
We’re happy to work with your development team or external vendor to ensure your website is technically sound and SEO friendly, but we aren’t developers. If you need a recommendation, let us know. We have trusted partners and can bring them onto the team if needed.
We know more than enough to be dangerous in marketing analytics and marketing operations, but if you are looking for custom data models or custom technology implementations, we are more than happy to recommend some great resources to you.
Great Marketing Builds
Relationships at Scale.
Implement our proven Relationship Velocity™ Framework, executed with a precise mix of strategy, demand generation, content development and paid media.