Master B2B marketing by learning the MINDSETS, SKILLSETS and TOOLSETS that drive revenue-generating RESULTS.

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We discuss revenue-generating success stories with Marketing Leaders and Practitioners from B2B Advisory Firms and share insightful strategy, tangible tactics and actionable advice, utilizing the MSTR Framework to help you accelerate growth.

Episodes are released every Thursday and are available on our website, LinkedIn, YouTube and all major podcasting platforms.

Are you a Master B2B Marketer with a revenue-generating success story?

Fill out our Guest Intake Form to get started.
We promise it’ll only take 5-minutes or less to complete!

The MSTR Framework:

This handy acronym is easy to master (see what we did there?) and it’s what we’ll use to guide our conversation on the show:

Mindsets:

What was your mindset? And more critically, what is the mindset marketing leaders need to have when executing something similar?

Skillsets:

What important skillsets were necessary for your success? What skillsets did you have available on your team or within your organization? And what were the skillsets you needed to learn or acquire?

Toolsets:

What were the tools you used? What tools did you wish you had? What tools did you use that weren’t necessary or didn’t work as you expected?

Results:

What were the results? What did you learn? What were your metrics for success? The more details you can provide, the better: ROI, Leads, Closed Won Deals, Pipeline Generated, etc.

The only podcast that takes you deep into the MINDSETS, SKILLSETS & TOOLSETS the top B2B Marketers use to drive RESULTS!

Recent Episodes:

👈 Download our Podcast Guest Guide!

Frequently Asked Questions:

Who are the types of guests featured on the show?
We feature B2B marketing leaders (director level and above) in Advisory Firms, specializing in management consulting, medtech/biotech consulting, IT consulting and/or accounting/financial services. 


Any guests or topics you don’t feature on the show? 

We are no longer featuring SaaS marketers. This is a show for marketers in advisory and consulting companies. Also, if you don’t have a revenue-generating B2B marketing case study with tangible and actionable insight, then this is not the show for you. 


I’m a B2B marketing leader from an Advisory Firm with a masterful revenue-generating case study. How can I share it with your audience?

Fill out the guest intake form here or send us a message.


Once I submit my intake form, what’s next?

On the form, you’ll be prompted to schedule a 15-minute call so we can get to know you and discuss the details of your case study. You’ll also schedule the full recording on the form; we book an hour and try to keep episodes around 45-minutes in length, after editing. On or shortly after your episode goes live, we’ll send all the episode assets, including the full audio, video, graphics and mini clips for LinkedIn and TikTok. We’d 🧡 for you to post and share with your network!


Any other details I need to know?

Yes! Get all the deets in our Podcast Guest Guide. Click the thumbnail above to download your copy. We can’t wait to have you on the show

Where to listen:

Episodes will be posted on our website, as well as all major podcasting platforms. Subscribe so you never miss an episode!

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