Sr. Performance Marketing Manager
What I do at Proofpoint
Why you should consider Proofpoint
My professional background
I’ve held several marketing functions and roles that have given me a holistic grasp of the marketing funnel.
I started my career at Caterpillar Inc. as a marketing analyst in the Global Construction Industries department. As a marketing analyst, I performed customer research and field marketing to gather customer insights for the hydraulic excavator product group.
Moving to the agency side, I worked on my design, branding and creative chops as a copywriter for Jajo. Continuing my growth and adopting new digital technologies and frameworks, I was promoted into the Digital Strategist position where I strategized, planned and executed client’s digital media strategies.
From Jajo, I moved to the industrial marketing agency Gorilla 76 as a Strategist. I worked with clients to scale their marketing operations and improve their revenue sourced from marketing attribution. Also at Gorilla 76, I was the co-host of Industrial Marketing Live, a biweekly live event for industrial marketers.
Before transitioning to Proofpoint Marketing, I worked with a SaaS startup, Elevate Demand, as Growth Marketing Manager, where I built growth strategies, and experiments and executions to unlock growth for startups in the cyber security, education and law industries.
I also write, record and produce a marketing podcast with my marketing peers Mary Keough, Sr. Strategist at Gorillay 76, and James Boeckmann, Director of Content at Gorilla 76, called The Purposeful Marketing Podcast. We ask the why about topics, ideas and debates that impact the everyday marketing practitioner.
Things I like to do outside of work
As a past English and Philosophy major, I love to continue writing, reading and thinking. And I always have a book in hand or a piece of paper to write down my thoughts. I am a huge soccer fan and continue to play, coach and support the sport. Go Arsenal!
I value giving back to the communities we serve. For this reason, I volunteer my marketing skills and time with a Chicgao non-profit called YourPassion1st (YP1). YP1 provides mentoring, coaching and resources to young adults to help inspire their passions and help young adults with workforce readiness.
If you're working alongside me, I care about…
Advice for candidates
Fun Facts About Aaron:
Favorite Music Genres:
Bluegrass, Jazz, Alternative
Favorite sport is soccer. ⚽ I root for Arsenal of the English Premier League.
Hobbies & Interests:
Best words to describe me:
Cerebral, inquisitive, goofy, warm-hearted
The Red Shoes 👠🩰
Favorite non-marketing podcasts:
The Rewatchables, Stadio and Tim Ferris Podcast