Master B2B marketing by learning the MINDSETS, SKILLSETS and TOOLSETS that drive revenue-generating RESULTS.

Each week, we discuss revenue-generating success stories with Masters of B2B Marketing and share insightful strategy, tangible tactics and actionable advice, utilizing the MSTR Framework to help you accelerate growth.

Episodes are released every Thursday and are available on our website, LinkedIn, YouTube and all major podcasting platforms.

Play Video

Are you a Master B2B Marketer with a revenue-generating success story?

Fill out our Guest Intake Form to get started.
We promise it’ll only take 5-minutes or less to complete!

The MSTR Framework:

This handy acronym is easy to master (see what we did there?) and it’s what we’ll use to guide our conversation on the show:

Mindsets:

What was your mindset? And more critically, what is the mindset marketing leaders need to have when executing something similar?

Skillsets:

What important skillsets were necessary for your success? What skillsets did you have available on your team or within your organization? And what were the skillsets you needed to learn or acquire?

Toolsets:

What were the tools you used? What tools did you wish you had? What tools did you use that weren’t necessary or didn’t work as you expected?

Results:

What were the results? What did you learn? What were your metrics for success? The more details you can provide, the better: ROI, Leads, Closed Won Deals, Pipeline Generated, etc.

The only podcast that takes you deep into the MINDSETS, SKILLSETS & TOOLSETS the top B2B Marketers use to drive RESULTS!

Recent Episodes:

👈 Download our Podcast Guest Guide!

Frequently Asked Questions:

Who are the types of guests featured on the show?
We feature B2B marketing leaders (director level and above) in startups, Fortune 5000 and 1000 companies, specializing in manufacturing, tech, SaaS and professional services. Occasionally, we also feature B2B business-owners and marketing managers and SMEs.


Any guests or topics you don’t feature on the show? 

We do not feature business consultants, management coaches or financial experts. This is a show for marketers about marketing. If you don’t have a revenue-generating B2B marketing case study with tangible and actionable insight, then this is not the show for you. 


I’m a B2B marketing leader with a masterful revenue-generating case study. How can I share it with your audience?

Fill out the guest intake form here or send us a message.


Once I submit my intake form, what’s next?

On the form, you’ll be prompted to schedule a 15-minute call so we can get to know you and discuss the particulars of your case study. You will also schedule the full recording on the form; we book an hour and try to keep episodes around 45-minutes in length, after editing. On or shortly after your episode goes live, we’ll send all the episode assets, including the full audio, video, graphics and mini clips for LinkedIn and TikTok. We’d 🧡 for you to post and share with your network!


Any other details I need to know?

Yes! Get all the deets in our Podcast Guest Guide. Click the thumbnail above to download your copy. We can’t wait to have you on the show!

Where to listen:

Episodes will be posted on our website, as well as all major podcasting platforms. Subscribe so you never miss an episode!

Follow Us:

Check out our other podcast!

Join us in Mixing Business with Pleasure, a podcast about loving your work and working with your love. We interview couples that work together—proving business and pleasure really do mix well together! 

Follow Us: