Podcast Episodes
Ep. 31: Proofpoint POV – Build Your Customer Research Muscle by Making the Most of Customer Reviews
In this POV episode, we revisit “Ep. 21 Ryan Gibson – Customer Research Drives Revenue Growth” to explore even deeper insights to engage with in the B2B marketing space.
Ep. 30 Corey Brown – More Than Memes: Content Strategy Attuned to Targeted Business Goals
In this week’s episode, we welcome guest Corey Brown, current Head of Marketing at risk3sixty, for an eye-opening chat on the “power of the pivot”, and the opportunities that reveal themselves when we can accurately read the story behind the data and chan
Ep. 29 Adam Shaw – No Budget, No Problem: Running Paid Media with a Small (But Mighty) Team
In this episode, join us for a case study in making the most of the tools in front of you … and, of course, the talented people at your side.
Ep. 28 Winona Rajamohan – A Content Machine That Puts Your Customers at the Center of the Story
In this episode, guest Winona Rajamohan discusses the mindsets, toolsets and skillsets that go into content repurposing, and what the newsroom taught her about marketing.
Ep. 27 Mark Raffan – Content Marketing Strategies that Tap into the Power of Persuasion
In this episode, Mark Raffan of Negotiations Ninja, a prolific content creator and strategist, introduces us to the negotiation processes and concepts that not just lead to great projects, but robust, enduring relationships with other professionals and cr
Ep. 26 Nick Bennett – How a Focus on Personal Brand Can Accelerate Growth and Retention
In a conversation that’s been a year in the making, Nick Bennett of Alyce breaks down his philosophy on all things “personal brand” – what it really means, why it’s crucial, and how it’s made him a top content creator on LinkedIn.
Ep. 25 Mason Cosby – A Virtual Event that Drives Pipeline and Influences an Acquisition
In a sea of marketing agencies, or many other service providers for that matter, the most common value prop is “we won’t screw you over” or “we actually do what we say we are going to.” Neither of these is a great way to go-to-market. What is a great way,
Ep. 24 Mark Colgan – Proven Outreach Strategies to Speak on Podcasts and Drive Revenue
Getting interviewed on podcasts is just as impactful, if not more, as guest blogging was in 2015. You can drive tangible business impact through strategic outreach. This For this episode, we had Mark Colgan on the show, to talk about how to choose the rig
Ep. 23 Maeva Cifuentes – SEO That Drives Revenue and Doesn’t Just Check a Box
SEO is a fairly broad topic, but at the end of the day, whether we are optimizing for site speed or writing content, there should always be some sort of business objective driving the activity. We sat down with Maeva Cinfuentes of Flying Cat Marketing to
