Relationship Enablement™
Turn conversations into
revenue-generating relationships
Turn conversations into revenue-generating relationships
Once you have identified your best fit customer ICP, both sales and marketing should be working in lock-step to build relationships with people within these organizations.Yet, in many organizations, marketing and sales are still working siloed motions and fighting over deal and revenue attribution. Relationship EnablementTM is all about building an integrated playbook for your sales and marketing teams.
Increase Inbound Conversation Opportunities
By creating a system of conversation magnets – something that actually adds a ton of value and you feel bad not charging for – and a community built around live events, your sales team will have more natural opportunities to connect with both your current and prospective customers.
Enable Conversations Through Outbound
Everyone is inundated with spam outreach right now. Don’t add to that noise. Leveraging this same system, your sales team will be able to authentically reach out to invite ideal customers to events, send helpful conversation magnets, and follow-up with an offer to help.
Here's What This Looks Like:
- We’ll work with your team to build a Relationship Enablement™ strategy that takes both the marketing opportunity and your team’s capacity constraints into account.
- We’ll put together a playbook and work with your sales team to execute against it.
- We’ll work with your team to create conversation magnets that actually solve acute pain points that your ideal customers have.
- We’ll work with your team to come up with a live event format which accentuates the strengths of your SMEs and sales team.
- We’ll manage and produce all the live event and event derivative content.
- We’ll work with your SMEs to better activate on social, by enabling them to develop POV content.
Your Relationship Enablement™ Team
THE MARKETING OPERATIONS & ANALYTICS LEAD is responsible for measuring the impact that building relationships at scale has on revenue. They work closely with clients to implement systems for collecting data that’s used to gain insights for optimizing marketing strategies and tactics. Their chief objective is to give clients and the Proofpoint Delivery team the data they need to confidently make decisions that ultimately result in revenue growth.
THE PROJECT MANAGER/COORDINATOR is responsible for planning and organizing all client work, while ensuring timelines and deliverables are met for everyone in their Delivery Pod. They are also a source of knowledge and truth for our clients and work to build trust and understanding across accounts and deliver an exceptional experience for all stakeholders.
THE PERFORMANCE MEDIA MARKETER is responsible for the management and optimization of paid search, social and display campaigns. Working closely with their pod-mates, they determine distribution and amplification strategies that build relationships at scale.
Pricing
Starting at $14,759/mo*
*Additional one-time strategy/setup of $8,719. Baseline price includes bi-monthly event schedule. Increased event frequency will increase the investment.
As a result you can expect:
A predictable referral pipeline
Incremental qualified opportunities
Increased deal size
Shorter sales cycles
Want to learn more about
Relationship Enablement™?
Start a conversation with Joseph. He loves to talk about this stuff! Connect with him on LinkedIn.
