Positioning boutique consulting firms as the lowest-risk choice for their ideal clients
Stop being the "best-kept secret" for your existing clients.
Positioining your firm as the lowest-risk choice will attract more best-fit clients, decrease sales cycles, and turn your firm into a sellable asset when you are ready to exit.
Your positioining needs to
de-risk the buying decision for your ideal clients, because with more choice in the market (AI, fractional CXOs, offshore resources, etc.) the risk of choosing the wrong partner has increased exponentially. That risk has increased both for the individuals making the decisions, and for the organizations they work for.
to uncover hidden Gaps that may be
stalling your firm’s growth
If your growth is stalling, your ideal clients are likely seeing you as a risky bet due to one of the following positinoing issues:
Missing or Inadequate IP
The Solution
Successful boutique firms are taking the time develop frameworks and methodologies (the IP) that help their ideal clients understand WHY their core problem exists and how they should think about it; WHAT they can do about the problem, and how they should think about potential solutions; and HOW they can get their desired outcomes.
Indistinct
Go-to-Market
The Solution
Successful boutique firms are clearly defining their ICP (ideal customer profile), building their thought leadership engine, developing the necessary marketing and business development assets to evangelize the IP in the market, setting up data collection and measurement to understand the business impact of growth activities, and last but not least, setting up accountability systems for both marketing and business development.
Unremarkable Service Delivery
The Solution
Successful boutique firms aren't just paying lip service to their IP. They are ensuring that their services are carefully designed to deliver the value that their IP promises. The integrate the IP into all aspects of their operation - from contracts, to onboarding, to communication, reporting and assessments.
Turn your positioning
into a de-risking growth system
Working with us equips you with the frameworks, systems and capabilities to bring your positioning to life for year-over-year success.
BEFORE
Consistent discounting and inadequate margins.- Over-reliance on client referrals for new client acquisition.
- Over-reliance on founder-led sales.
AFTER
Premium pricing and higher margins.- Consistent stream of best-fit clients.
- The firm has a thought leadership position in the market.
Through our de-risked positioning framework, we’ve helped our clients:
32%
35%
210%
Some CLIENTs we've worked with
meet with a
growth advisor
See if we're the right partner to help you build a sustainable growth system for your firm:
- Assessment of your current challenges and goals
- Alignment of our services and expertise
- Discussion about scope of work and pricing
