Growth Accelerator
Advisory and frameworks to help you maximize your existing resources and accelerate to your growth target in 6 months
Outcomes you can expect:
Improved Effectiveness
By creating clarity on who to target, and the messaging with which to approach them, you'll improve close rates and decrease sales cycle length of your existing pipeline.
Improved Efficiency
By tapping into the existing industry ecosystem and earning a prominent thought leadership position within it, you will significantly improve the efficiency of the capital you invest in growth.
Increased Profitability
By building a system that exponentially scales opportunities for business development conversations with best-fit clients, without incremental headcount, you will measurably improve profitability.
Accelerate Your growth
Plan
(2- 4 weeks)
Create your growth blueprint
- Growth Readiness Roadmap: full business assessment, gap analysis, and prioritization roadmap
- Growth Strategy Workshop: collaboratively build your strategy, from realistic goals, to the strategies, tactics, and resources needed to get achieve them
Build
(8 - 12 weeks)
Build Your Growth System
- Measurement Workshop: work through measurement infrastructure gaps, and put a plan in place to fix them so you can understand what’s driving impact and course correct along the way
- Strategic Narrative Workshops: uncover the real differentiators and secret sauce that make you the ideal partner for your best-fit clients, and synthesize that into a cohesive story and elevator pitch
- Messaging Acceleration Training: learn to evaluate core message (based on the narrative), accelerated through targeted paid media
- Thought Leadership Workshop: Understand the ecosystem you are playing in, and decide how you can develop a thought leadership position in the minds of your ideal prospects and partners within that ecosystem. Identify what owned media channel you will build and the logistics required.
Activate
(4 - 8 weeks)
Launch Integrated Activation Programs
- Executive Activation Training: learn how to activate on your thought leadership
- Demand Generation Training: learn how to accelerate, by scaling your content and messaging to your ideal audience, and creating more opportunities for conversation without the need for incremental business development headcount
INVESTMENT:
$20,000 ($25,000 if paid in six monthly installments)
The accelerator is a collaborative engagement where we work through a mix of assessments, workshops and trainings to help you tap into the relevant ecosystem and build your thought leadership position within it. This engagement works well for small firms where founders and partners are leading and managing the growth function, or larger firms that have an existing, operationally capable marketing team that needs some strategic guidance.
In both cases, the presence and participation of the executive team is critical.
