Go-to-Market Due Diligence

If you are acquiring or investing in a firm, you should evaluate and scrutinize their go-to-market opportunity and capabilities, just like you would their financials. This is a due diligence assessment of a company's go-to-market readiness and opportunities, so that you can maximize the return on your investment.

Outcomes you can expect:

Assess GTM Sustainability

The past doesn't predict the future. We evaluate the sustainability of the existing go-to-market strategy post-acquisition, with your ideal deal structure in mind.

Assess Go-to-Market Opportunities

You aren't investing in existing revenues, but in the probability of future ones. We guide you on what opportunities exist to improve marketing and business development.

Assess Go-to-Market Capabilities

You are acquiring a go-to-market team and assets. We evaluate how the team's skills and assets stack up to the existing opportunities, as well as how they mesh with your existing team, if there is one.
This service designed with
Private Equity in mind

You perform financial due diligence; why not go-to-market due diligence?

Unsustainable GTM Strategy

The Problem

Firms do many unsustainable things in search of growth. For example, many firms, have found go-to-market success on the backs of a few rainmakers. Usually these are the founders and key partners. That is a major risk post-acquisition. Sure, you can keep motivation up with adequate incentives and an earn-out, but the dynamics will inevitably change either way. When making a deal, don't you want to understand the work and resources that will be required to maintain and improve the growth trajectory?

Unrealized GTM Opportunities

The Problem

Firms will often leave a lot of money on the table by not fully tapping into the existing industry ecosystem. They will focus on a few key relationships, channels, and service offerings that tend to have a level of diminishing returns over time. When making a deal, don't you want to know the full bredth of market opportunities still on the table?

Inadequate GTM Capabilities

The Problem

Founder-led firms will often underinvest in growth capabilities, specifically marketing, sales enablement, and revenue operations, in favor focusing on sales and business development. This is why many firms stall out at between $15 and $30 million. When making a deal, don't you want to understand how much incremental growth capabilities investment will be necessary to reach your targets?

De-risk your investment with a go-to-market due diligence report

due dilligence report (2 - 4 weeks)

Collect and analyze quantitative and qualitative data to assess go-to-market readiness
  • Growth gap assessment
  • Tech stack usage survey
  • Marketing and business development performance data review
  • Marketing and business development asset review
  • Growth team capabilities interviews
  • Key customer interviews

BONUS: Use this assessment as a value add during the due diligence process. The output can provide the prospective company with a valuable roadmap to improving their go-to-market for a future sale, even if you choose not to acquire/invest.

INVESTMENT:

$12,000

This due diligence report is meant to give you the confidence to make investment decisions because you will understand where the gaps and opportunities, the work that needs to be prioritized to address them, and the related cost and timeline.

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