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How to conduct effective customer interviews
“Talk to your customers!” You hear/see this advice from all the B2B marketing influencers out there. This is great advice – I firmly agree with…
B2B Marketing, Content Marketing
You don’t need a content strategy; You need a content framework
What’s the difference between a strategy and a framework? Sounds like semantics and jargon, right? But ask yourself, when was the last time you have…
- June 13, 2021
Episodes
Ep. 4: Andrei Zinkevich – The Proof is in the Systemized Approach
We’re diving deep into ABM with Andrei Zinkevich. And no, we’re not talking about expensive ABM tech stacks and intent-based display ads. We’re talking about
- June 9, 2021
Episodes
Ep. 3 Jason Bradwell – The Proof is in the Podcasting Relationships
On today's episode, we dive into all things sports, theatre and podcasting with the amazing Jason Bradwell, Sr. Director of Marketing at Deltatre. As Jason
- June 2, 2021
Episodes
Ep. 2 Moira van den Akker – The Proof is in the ABM Pilot
In this episode, we talk with Moira van den Akker about ABM—Account Based Marketing—something that’s all the rage these days. Take a listen to learn
- May 26, 2021
Episodes
Ep. 1 Brooklin Nash – The Proof is in the Content Audit
Brooklin Nash, Head of Content at SalesHacker, shares how he launched an SEO audit and gap analysis in his first 6 months at Sales Hacker.
- May 19, 2021
Hiring & Retention
The Proofpoint Marketing Hiring Process
There are a hell of a lot of reasons to want to work for Proofpoint Marketing beyond the convenience of a remote work setting and…
- April 30, 2021
Episodes
Welcome to Show Me The Proof, Get To The Point!
Welcome to Show Me The Proof, Get To The Point, the B2B marketing podcast where we show you the PROOF in the form of case…
- April 22, 2021
Employee Spotlight
Get To Know: Kris
We’re pretty lucky to have Kris (They/Them) on our team. They’re smart, incredibly hard-working, and a passionate salesperson. Kris is a great conversationalist and loves…
- March 9, 2021
Employee Spotlight
Get To Know: Mary Ann
Get to know Mary Ann Borer, our newest Proofpointer and 4-time Jeopardy Champion! She's joining the team as our Paid Media Program Manager.
- February 16, 2021
