Growth Strategy
Blueprint
Developing an effective growth strategy requires you to look internally first—to uncover misalignment—and then externally—to understand the full ecosystem. Only then, can you identify the growth gaps and the points for maximum leverage.
Outcomes you can expect:
Organizational Alignment
Accelerated Growth
Increased Profitability
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Strategy to help you break through growth plateaus
Lower margins and expensive delivery models prevent you from hiring sales people fast enough. Not to mention good sales people who understand the business and can do the consultative selling are hard to find, and each has a limited capacity for prospecting and deal management.
You believe a lack of awareness is the problem, so you focus on getting as many people as possible in your target audience to know about what you do, so you can increase inbound leads for your sales team to nurture. Unfortunately, this approach is transactional and removes relationship-building from your growth function.
Build a relationship-led growth strategy
Assesment
(8 - 12 weeks)
- Growth Gap Assesment
- Build organizational alignment
- 3 years of pipeline/sales data
- 3 years of revenue targets and business outcomes
- Any currently used performance reports or dashboards
- Sales decks
- Most consumed marketing content
- Most used business development assets
ALIGNMENT
(2 - 4 weeks)
- Messaging
- ICP targeting
- Roles and responsibilities
- ICP problems and pain points
- Activation and Enablement Process and System
- Measurement framework and systems
Blueprint
(4 - 6 weeks)
- Core messaging insights and recommendations
- Priority and timeline recommendations with resources and budgets
- Test core messaging concepts
- GOST (Goals, Objectives, Strategies, Tactics) growth strategy that answers the following questions:
- Where do we find our ICP?
- What gets our ICP excited?
- What is our ICP skeptical about?
- Who does our ICP trust?
- How can we measure success
INVESTMENT
Starting at $30,000
For most firms, $30,000 is all it takes. But for larger, more complex multidisciplinary firms, more work is required to establish alignment and build the blueprint.