Growth Infrastructure
Before you can activate your growth strategy, you need the appropriate building blocks in place.
Outcomes you can expect:
Organizational Alignment
Before anything gets created, it’s critical that we build alignment across the organization on core positioning and growth strategy elements. This ensures that we only prioritize work that everyone agrees will have the most business impact.
Measurement Confidence
A system that can’t be optimized isn’t a good system. This is why we prioritize building out a measurement system that can help you understand what is driving business impact.
Increased Profitability
Accelerated growth requires consistent alignment across the entire growth function and leadership. This can only happen if gaps are identified, solutions agreed upon, and accountability systems put in place.
Activate Your growth system engine
Assessment (8 - 12 weeks)
we Collect quantitative and qualitative data to base our assessment on:
Growth Gap Assessment- Tech stack usage survey
- 3 years of pipeline/sales data
- 3 years of revenue targets and business outcomes
- Any currently used performance reports or dashboards
- Sales decks
- Most consumed marketing content
- Most used business development assets
Narrative
(2 -4 weeks)
We Craft your unique
story through collaborative
workshops
story through collaborative
workshops
- Define the market shift
- Identify winners and losers
- Describe the solution
- Deliverables include sales/pitch deck copy and homepage copy
Measurement
(2 - 8 weeks)
We Build growth system infrastructure
- CRM optimization and integrations
- Reporting and dashboard setup
- Data collection process training
Messaging
(16 weeks)
We Craft messaging for individual buyer
personas through in-market paid media testing
personas through in-market paid media testing
- Baseline - create baseline based on current messaging
- Alpha - develop hypothesis based on stakeholder interviews
- Beta - message optimization based on customer interviews
- Launch - accelerate messaging reach
INVESTMENT:
Starting at $65,000
For most firms, $65,000 (plus media) is all it takes. But for firms with a more complex technology ecosystem, or more complex buying committees, more work will be required to set up measurement and craft messaging.
